EVENT SALES & CLIENT MANAGEMENT
· Serve as the primary point of contact for event clients from initial inquiry through event completion, providing timely, professional and thoughtful communication throughout the planning process.
· Consult with clients to understand their goals and develop customized event experiences for corporate events, meetings, dinners, social events, wedding-related events, full and partial buyouts, partner events, internal events and virtual tastings.
· Prepare proposals, negotiate pricing and event details, and finalize contracts in accordance with established business and brand guidelines.
· Drive event revenue by identifying and recommending food and beverage, distillery experiences, retail, event enhancements, and other offerings that add value to the guest experience.
· Contribute to the Events Team’s annual revenue goals by effectively converting inbound leads, maximizing event opportunities and developing repeat and referral business.
· Maintain strong client relationships before, during and after events with a focus on guest satisfaction, repeat business and long-term relationships.
· Proactively participate in relevant local networking opportunities, build and maintain relationships within Louisville’s hospitality, tourism, corporate and event communities, and stay informed on industry trends and emerging opportunities to generate awareness, strengthen partnerships and drive future business.
EVENT PLANNING & EXECUTION
· Own the planning and execution of events from concept through completion, ensuring every detail is organized, communicated and executed to a high standard.
· Coordinate all event logistics, including venue setup, distillery experiences, beverage service, staffing, and vendor coordination across catering, AV, entertainment, transportation, rentals, equipment, and other event needs.
· Develop detailed event plans and communicate requirements across internal teams to ensure alignment with daily operations and a seamless guest experience.
· Lead onsite event execution, including setup, vendor arrivals, staffing coordination, guest arrival, event flow, issue resolution and breakdown.
· Serve as the primary onsite decision-maker for assigned events, particularly during events taking place outside normal operating hours.
· Direct and coordinate onsite teams during events, including bartenders, tour experience team members, security, catering teams, vendors and other event partners.
· Anticipate potential challenges and resolve client or guest concerns calmly, professionally and in accordance with Angel’s Envy policies and service standards.
· Partner with Operations and other internal teams to coordinate room setup and breakdown, cleaning schedules, vendor access, deliveries, security and other operational needs.
· Ensure all events follow applicable safety, responsibility, legal, insurance and operating requirements, escalating issues to the appropriate internal partner when needed.
BRAND HOME & CONSUMER EVENTS
· Support the development and execution of public-facing brand events annually, working with the internal team and partners to create compelling consumer experiences.
· Collaborate across Brand Home, Brand, Advocacy, Commercial and other Bacardi teams as needed to support internal events, partner activations and special programming.
· Bring forward new event concepts, enhancements and opportunities that can strengthen the Brand Home experience and create incremental revenue.
· Perform additional duties and responsibilities as assigned by management to support team and business needs.
SYSTEMS, REPORTING & EVENT OPERATIONS
· Maintain complete and accurate event information within TripleSeat, including client communication, contracts, event details, payments and event documentation.
· Utilize systems including TripleSeat, Anchor, Outlook, Microsoft Excel, PowerPoint, POS platforms and other tools required to effectively manage events and client communication.
· Complete accurate event financial reporting and reconciliation and support the Sr. Manager with monthly event reporting, revenue questions and other analysis as needed.
· Conduct post-event follow-up and evaluations to identify client feedback, operational learnings and opportunities for continuous improvement.
· Maintain and continuously improve event procedures, checklists, templates and planning tools to create greater consistency and efficiency across the Events Team.
· Maintain current knowledge of Angel’s Envy products, experiences, event offerings, brand standards and relevant local vendors, attractions and hospitality partners.
WHAT SUCCESS LOOKS LIKE
Success in this role is demonstrated through:
· Exceptional client and guest satisfaction
· Smooth, organized and professional event execution
· Strong conversion of event inquiries into booked business
· Achievement of team event revenue goals
· Repeat and referral business
· Strong communication and collaboration across Brand Home teams
· Accurate and timely event documentation and reporting
· Consistently delivering events that reflect the quality, hospitality and standards of the Angel’s Envy brand
QUALIFICATIONS & EXPERIENCE
· 3+ years of experience in event planning, hospitality, venue management, event sales or a related client-facing role preferred.
· Demonstrated experience managing events from initial inquiry and planning through onsite execution and post-event follow-up.
· Strong hospitality and customer-service mindset with the ability to build trusted client relationships and confidently guide clients through the planning process.
· Experience preparing proposals, negotiating event details and pricing, and identifying opportunities to grow event revenue.
· Highly organized and detail-oriented, with the ability to manage multiple events, clients, timelines and priorities simultaneously.
· Strong written and verbal communication skills with the ability to communicate effectively with clients, vendors, internal teams and senior stakeholders.
· Confident onsite leader who can direct cross-functional event teams, vendors and partners while maintaining a calm, professional approach in a fast-paced environment.
· Strong problem-solving and decision-making skills with the ability to anticipate needs, respond quickly to changing circumstances and resolve issues while protecting the guest experience.
· Experience working with event-management, CRM, reservation or hospitality systems preferred; experience with TripleSeat or similar platforms is a plus.
· Proficiency with Microsoft Outlook, Excel and PowerPoint; experience with POS and booking systems is preferred.
· Knowledge of or experience working within the Louisville hospitality, tourism, wedding, corporate events or vendor community is a plus.
· Interest in bourbon, spirits, hospitality and creating premium guest experiences is a plus.
· Ability to work a flexible schedule based on event needs, including evenings, weekends and occasional holidays.
· Ability to remain onsite for extended periods and support the physical requirements of event execution, including moving throughout the venue and assisting with event setup as needed.
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
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